Core Optimum Health & Performance Centre is a chiropractic and physiotherapy clinic founded by a former NHL player turned Official Chiropractor to the Toronto Blue Jays. The Core focuses on providing a holistic approach to help you achieve a healthy lifestyle.

The Core was looking to attract a wider client-base through a social media presence that was relatable and representative of their practitioners’ unique personalities. We updated their Instagram, launched their TikTok page, and scheduled recurring content shoots to bring photo and video content online. We leaned into showcasing the team’s personalities with trending challenges & interviews, posted helpful health tips, showed a behind-the-scenes look at the clinic, and created content that converted. And The Core’s patients loved it all!